Sarah McLennan
Director, Mid-Market and Enterprise Marketing
Sarah McLennan
Director, Mid-Market and Enterprise Marketing
Optus
Sarah is an accomplished marketing leader with over 20 years of experience driving growth, market share, and brand impact for both startups and global organisations including Optus, American Express and IBM. As Marketing Director at Optus, she leads strategic marketing initiatives for the mid-market and enterprise segments, focusing on building brand awareness, generating demand, and enhancing sales efficiency.
Throughout her career, Sarah has built and scaled high-performing marketing teams, differentiated brands in competitive markets, and delivered innovative marketing campaigns that not only strengthened brand preference but also drove measurable business growth.
A passionate advocate for leveraging customer insights, data-driven strategies, and creative execution, Sarah brings a wealth of expertise in marketing leadership and team development.
SESSIONS
Day 2
2:20
Unconference Session for New and Emerging Leaders
Discover strategies and tips to excel in your first managerial roles. Engage in open discussions on navigating early leadership challenges and building a solid foundation for career growth.
Shreya Sethi, Global President, Salesforce Women's Network | Regional VP Sales of Tableau Financial Services, Salesforce
Unconference Session for Middle Management: Gain practical insights to master the art of balancing strategic priorities with day-to-day operations, strategic decision-making, and driving team performance. Explore potential topics such as change management, conflict resolution, and cultivating a positive work culture.
Sanaz Bassiri, Head of Change and Transformation, and Co-chair, Nine, WiT+ (Women in Tech+)
Sarah McLennan, Director, Mid-Market and Enterprise Marketing, Optus
Unconference Session for Top-Level Management & C-Suite: Equip yourself with advanced leadership techniques including strategic leadership, executive communication, and leading high-performing teams. Engage in in-depth discussions on topics such as organisational vision, talent development, and driving innovation.
Shannon Finch, Group General Counsel, Westpac